You know him as the Most Interesting Man in the World. The character in the Dos Equis beer ads is really 77-year-old Jonathan Goldsmith. He was dropped by Dos Equis to make way for a younger Most Interesting Man. Goldstein says Dos Equis ended their relationship by sending him on a one way trip to Mars. So the native Vermont resident stayed at home to help the Make A Wish foundation in his area. Make A Wish helps children with terminal and life threatening conditions. Goldsmith says he likes his new gig, adding he really wanted to be a social worker before a circuitous route took him to Broadway. So far he hasn't developed a signature line like his Dos Equis Stay Thirsty My Friends.