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Bruce's Corner: Starbucks will soon come to the land of coffee.

The giant coffee chain is taking its boldest step yet---opening a franchise in Italy. There the company faces three major challenges: Italy is first and foremost the country of coffee; the expresso machine was invented in Italy; and despite all that Italy is only the seventh largest consumer of the beverage in Europe. The latest statistics show that Finland was actually the biggest consumer of coffee in Europe, followed by Austria and Sweeden. Hope are to have the first Starbcks open in Milan early next year. The chain that has 22 thousand outlets in 67 countries plans to honor the Italian people and their coffee culture.