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From a Chico Police Department Press Release:

Chico Police Chief Michael O’Brien Ups the Ante for Breast Cancer Awareness

-- New Fundraising Challenge: Donor Offers Up to $5000 Match --


Chico, CA – The month of October is about to wrap up but that does not mean efforts to raise awareness in the fight against breast cancer is winding down. In fact, for Chico Police Chief Michael O’Brien, the commitment to raise funds to fight the potentially deadly disease is moving into an exciting new phase. Serving as an American Cancer Society 2017 Real Mean Wear Pink Ambassador, Chief O’Brien is sharing a community-wide opportunity and asking for the public’s support.

A benefactor has made a most generous offer: they will match donations to Real Men Wear Pink Ambassador Michael O’Brien up to five-thousand ($5,000) dollars! Now through the end of the year, December 31, 2017, individuals wishing to support the fight against breast cancer and awareness of other forms of cancer, can be a part of this challenge. Thus far, Chief O’Brien has raised $1,575.00. Supporters of this initiative have the opportunity to help reach a total of ten-thousand dollars in the fight against breast cancer!

Chief O’Brien is one of nine prominent Chico men taking a stand against breast cancer by participating in the 2017 Real Men Wear Pink fundraising campaign in support of the American Cancer Society.

“I am grateful for both the role I can play in this fight and the opportunity through a benefactor to increase fundraising,” says Chief O’Brien.  “Every dollar makes a difference and having this benefactor match every donation up to $5,000 is exciting.”

Per the American Cancer Society, an estimated 252,710 women in the United States will be diagnosed with breast cancer and an estimated 40,610 will die from the disease this year. In Butte County, 172 women will be diagnosed this year and 30 will die from the disease. Breast cancer is the second leading cause of cancer death in women.

To support the American Cancer Society and Chief O’Brien’s efforts to raise awareness of breast cancer and raise funds to help with early detection, prevention, research and patient support, visit Chief O’Brien’s personal Real Men Wear Pink fundraising page at: