As California is hit with winter storms, the state's attorney general is urging residents to be on the look out for price gouging. In a release sent Thursday, Rob Bonta warned folks to be on the look out for businesses driving up prices for essential items. His office noted it's against state law for prices to climb over 50 percent on certain products sold after a state of emergency is declared. Governor Gavin Newsom issued that Wednesday. The items in question are things like food, medical supplies and gasoline. Should anyone believe that they've been a victim of price gouging, they're encouraged to report it to law enforcement.